Leadership

Joseph D. Weinberger

Founder & Chief Executive Officer
Strategy • Company Building • Portfolio Development

Joseph D. Weinberger is the Chief Executive Officer and founder of MJ Legacy Holdings, LLC, where he provides strategic direction across the company’s portfolio of operating businesses, consumer brands, and emerging ventures.

With more than two decades of culinary and food-industry experience, Joseph brings a practical understanding of product development, flavor, production, quality, and the operational realities of bringing food concepts to market. His culinary background serves as a foundation for the development of Taste-Tacular of Middle Georgia, LLC and its growing portfolio of specialty food products and brands.

Beyond food and beverage, Joseph’s focus extends to identifying opportunities, developing new business concepts, establishing operating platforms, and building companies with long-term commercial potential. Through MJLH, he works across multiple industries with an emphasis on disciplined development, scalable operations, brand differentiation, and sustainable growth.

As founder and CEO, Joseph’s role is centered on turning ideas into viable businesses—establishing the strategic framework, resources, and infrastructure necessary to move concepts from development through commercialization and long-term growth.

Misti Weinberger

Chief Operating Officer • Founding Partner
Operations • Execution • Quality • Infrastructure

Misti Weinberger is the Chief Operating Officer and founding partner of MJ Legacy Holdings, LLC, where she supports the strategic and operational development of the company’s portfolio of operating businesses and consumer brands.

With a lifelong background in baking and food preparation, Misti brings a strong understanding of product quality, consistency, presentation, ingredient selection, and the hands-on processes required to develop and produce consumer food products. Her experience and attention to detail have played an important role in the development of Taste-Tacular of Middle Georgia, LLC and its specialty food portfolio.

As COO, Misti focuses on translating strategic objectives into effective operations, helping establish the systems, processes, and standards necessary to support controlled growth. Her responsibilities span operational planning, product development support, quality and production standards, vendor coordination, and the development of infrastructure that allows MJLH’s businesses to grow with discipline.

Misti’s approach combines creativity with operational precision. She brings a practical, detail-oriented perspective to the development of products and businesses, with an emphasis on consistency, quality, efficiency, and creating strong foundations for long-term growth.

As a founding partner of MJLH, Misti works alongside the company’s leadership to develop opportunities, strengthen operating platforms, and build a diversified portfolio of businesses designed for sustainable growth.

Joshua Westbrook

Chief Technology Officer • Chief Marketing Officer
Technology • Digital Infrastructure • Brand Development

Joshua Westbrook serves as Chief Technology Officer and Chief Marketing Officer of MJ Legacy Holdings, LLC, providing leadership across the company’s technology infrastructure, digital strategy, brand development, and market positioning.

As CTO, Joshua is responsible for advancing the technological capabilities that support MJLH and its operating companies. His responsibilities include digital infrastructure, e-commerce and technology platforms, systems integration, workflow optimization, data management, cybersecurity considerations, and the evaluation of emerging technologies that can improve operational efficiency and scalability.

Joshua approaches technology as a strategic business function rather than simply an operational resource. He works to identify and implement systems that create stronger infrastructure, improve the flow of information, support informed decision-making, and provide the foundation necessary for MJLH’s businesses to scale effectively.

As CMO, Joshua leads strategic marketing and brand-development initiatives across the portfolio. He works to establish distinctive brand identities, develop market positioning, and create cohesive consumer experiences across digital, packaging, promotional, and other customer-facing channels.

His approach combines technology, creative strategy, and an understanding of modern consumer behavior to help transform products and business concepts into recognizable, commercially positioned brands. By bridging technology, marketing, and business strategy, Joshua contributes to MJLH’s broader objective of building differentiated companies with scalable platforms and long-term market potential.

As a member of the executive leadership team, Joshua plays a key role in developing the systems, technology, and brand infrastructure that enable MJLH and its operating companies to innovate, compete, and grow.