Leadership

Joseph Weinberger

Founder & Chief Executive Officer

Responsible for overall corporate strategy, brand development, and long-term capital allocation across the company’s portfolio of consumer brands. Oversees day-to-day production to ensure quality and compliance.

Misti Weinberger

Co-Owner & Chief Operating Officer

Oversees operational coordination, administrative management, and internal support functions across the company’s developing brand portfolio. Responsible for employee relations as well as Human Resources.

Joshua Westbrook

Chief Marketing Officer & Chief Technology Officer

Chief Marketing Officer (CMO)
Responsible for overseeing the company’s daily marketing operations, including brand strategy, campaign development, and audience engagement. Directs the execution of marketing initiatives across multiple channels, analyzes market trends, and ensures that all messaging aligns with the company’s vision and growth objectives.

Chief Technology Officer (CTO)
Manages the company’s technology strategy and day-to-day technical operations. Oversees system performance, implements innovative solutions, and ensures the security and efficiency of all digital infrastructure.